GROWTH OF DIGITAL MARKETING

 THE  DIGITAL MARKETING GROWTH IN INDIA 

    

INTRODUCTION

Every marketing  uses electronic devices to convey advertising  messages and records its impact on it. In reality, digital marketing is mainly used to campaign people through  computers, phones, tablets, or other devices. This includes social media posts, online video and display ad. Digital marketing is also known as traditional marketing such as magazine ads, billboards and direct mail. Usually, television is combined with traditional marketing.   

GROWTH OF DIGITAL MARKETING IN INDIA:

In India ,as per the report by Dentsu Aegis Network Digital marketing  growth in India in 2019 observed 26% increase from 2018 to reach Rs. 13,683 crore, where the overall advertising growth was 9.4% .The digital marketing sector is growing far better and trying to reach  27% in 2020 and to cross the 17,000 crores mark. In 2020, India had 700 million internet users. And  now we are trying to reach  970 million users by 2025.This shows the drastic growth of digital marketing in India in the upcoming years. So, the opportunity is high and  the changes which are going to happen fully depend upon the talented marketers. Though we are living in a digital world it is essential to have a brief knowledge about the growth of digital marketing in India needs and wants.

   HIGHEST PAYING DIGITAL MARKETING JOBS IN  INDIA:

1. Digital Media Managers 

                                     Digital media  marketers are concerned with designing many campaigns to raise awareness about and driving the adoption of a brand, product or service. They are also responsible for deciding each brand’s digital messaging and  strategy.

2. Pay-Per-Click Manager  

Marketing professionals enhance pay per click campaigns using copy  copy improvement, comprehensive search strategies, budgeting, keyword selection etc. These  managers are expected to handle various ad types, paid search engine advertising, Google Display, Bing ads. The ppc managers have high demands because of their salary the annual salary is  Rs 10,48,883

 3. SEM/SEO Specialists

                            Search Engine Marketing (SEM) involves techniques like pay-per-click ,paid advertising, search engine optimization or SEO. As an SEM specialist, you will be  tasked with ensuring that when your target possibility looks  for a particular thing online they see your organization in the top results . The immoderate & growing demand makes SEM/SEO specialists, one of the highest salary digital marketing jobs in India .Annual salary: Rs 360,098 (entry-level) and Rs 975,000 (mid-senior level).

4. Content Strategists

Content strategists are also one of the highest paying jobs in digital marketing .They perform these tasks in the companies for the smooth running of the companies.

• Manage content audits

• Create  style guides

• Occupy event calendars

• Organizing high-quality content 

• Developing a force copy for the brand

5. E-commerce Specialist

             E-Commerce specialist is the one of the highest paying jobs in digital marketing. E-commerce has appeared as a cost-effective solution for retailers over the  last few years. Since there is no demand for physical space, a remarkable portion of the overheads can be saved.

7. Social Media Marketers

                          Social media marketing is all about designing plans to promote brands and execute campaigns to boost audience engagement on social networking platforms. Nowadays, businesses prefer to hire individuals who practice  in managing such online efforts. If the brand does well on social media, it can accelerate website traffic.

8. Digital Project Managers

                                Digital project managers draw an entire project together, taking it from the initial concept to final step . Digital marketing managers of IT companies and project managers/team leaders of marketing agencies enjoy an aggressive compensation package in India. Basically, candidates with a postgraduate degree and relevant professional experience are hired for this senior position. The immoderate & growing demand makes digital project managers  one of the highest salary digital marketing jobs in India.

RELATION OF GOOGLE IN DIGITAL MARKETING

The action  of managing businesses depends upon time, by knowing that most consumers are searching online to search for their desired products. The original shift  in online shopping shows the importance of implementing digital marketing procedures for different businesses. Nevertheless, without focusing on Google, your digital marketing practices are useless. The most widely used search engine platform today is google .so the relation of google in digital marketing is also remarkable.

IMPORTANCE OF GOOGLE IN DIGITAL MARKETING:

                                   The opportunity that you have in your business will be high, still remember all your products have been searched in google so, the relation of google in digital marketing play an important role. With the coming of Search Engine Optimization (SEO), Google gives you generous opportunities to convert your organic traffic to potential consumers. According to the study, around 71% of consumers begin their consumer journey from Google.

 SOCIAL MEDIA MARKETING:

                                        

  Social media marketing uses  social media websites and platforms  to enhance  product or service. Although the term digital marketing and e- marketing are still supreme in academia. Social media marketing is becoming more popular for both specialists  and researchers.

TOOLS OF SOCIAL MEDIA MARKETING:

1. Planning

                     Planning plays a vital role in any marketer's job.  It is well known that everything else is built on, so you  are asked to be sure you’re getting this part right. 

2. Social media advertising

                                            If you want to know where your audience is ,you need to be active in social media and this is the most essential part of social media advertising. Now ,there are more  options and advertising tools on every major social media platform too, so you can access a wide range of totally different figures.

3. Display Advertising Tools

                  The ad creator or display advertising tool needs to be easy to use and inbuilt. This tool performs all ads in HTML5. And from there you can do all the  animations, video and rich media quickly and easily. You can also create a number of different sizes and translations ideally with just a few clicks with these social media  marketing tools.

4. Content Marketing

            The most important feature of content marketing is actually getting your content out to the bunch. You can now do this through promoting content on your social channels and via email. And there are a variety of  tools out there to help you get your content out to a variety of audiences without any trouble.

 5. Email Marketing

In spite of what you might hear and see, email marketing is very much moving and well. In fact, over half of all participants to this survey actually prefer companies to contact them via email over any other method.

SEARCH ENGINE MARKETING

                                          Search engine marketing (SEM) is a digital marketing method used to increase the outlook of a website in search engine results pages (SERPs) Search engine marketing is also known as pay per click (PPC) or

paid search.

BENEFITS OF SEM:

      

• It's easy and quick to access

• It measure and test the performance

• It helps raise brand awareness.

• It reaches clients immediately.

• It target the audience through advanced ads

• It increase traffic through  ad visibility 

 

SEO

 Search engine optimization (SEO), Is the process of enhancing the quantity and the quality of web traffic to  a web page or web  from search engines. search engine optimization targets are always unpaid traffic sooner than direct traffic or paid traffic.

 

    Role of SEO in digital marketing

• search engine optimization founds  brand awareness 

• search engine optimization enhance website user experience 

• search engine optimization increase sales through incoming  leads  

• search engine optimization makes your website user-friendly  

• search engine optimization increases website speed time 

 

Search engine optimization techniques

• Keyword research                            

                      The  starting point of SEO is known as keyword research. And this involves whether the site is already ranking for, what other keywords possible customers are searching for, and what keywords participants rank for. By identifying what the searches search in google search and other search engines we get direction on what existing content can be enhanced and what content should be added. 

• Content marketing  

                                  The most important feature of content marketing is actually getting your content out to the bunch. You can now do this through promoting content on your social channels and via email. And there are a variety of  tools out there to help you get your content out to a variety of audiences without any trouble.

• Link building 

                         Link building is one of the major ranking factors in Google and other major search engines, acquiring high quality backlinks is the best one SEO has.. This can involve promoting submitting websites to relevant web directories, good content, reaching out to other websites and building relationships with webmasters and getting press to attract links from other websites.

• On-page optimization 

             Off-page factors such as links, improving the real structure of the page can have enormous  benefits for SEO and is a factor that is fully under the control of the webmaster. Common on-page optimization techniques include updating the title tag of the page to use relevant search terms, optimizing the URL of the page to incorporate keywords and using the alt attribute to describe images. Improving a page's meta tags (such as the meta description tag) can also be favourable . These tags don't have a direct effect on search rankings, but can increase click-through rate from the SERPs.

• Site architecture optimization 

                              Both internal and external links play a large role in SEO. we may think external links don't matter much but they too matter a lot.  So the search engine optimizer can develop a site's by creating sure key pages that are linked to and also common for particular terms. Having an XML sitemap can also be a good way for larger pages to help search engines find  and crawl all of the site's pages.